Starting a business

Here are some thoughts on how to create a business:

  • Ideally pick something you have some preexisting knowledge, competence or interest in
  • Go where the money is (could be B2B or wealthy B2C)
  • What do people pay for? Examples – pleasure, convenience, power (money, health etc)
  • Try not to pick a dying market – e.g. dvds
  • People pay more for solving an urgent pain or if they create their identity around that market (i.e. pets)
  • They trust you more if you’re speaking/catering only to them (i.e. a restaurant serving one food vs trying to do everything)
  • What’s an urgent pain in the industry/business you’re targeting? Interview people to understand
  • How can you help solve that problem. Is your solution effective?
  • Don’t reinvent the wheel – copy other businesses
  • Services are generally easiest to start with. You can always offer courses or software later
  • Once you’ve got a hypothesis/general direction, it becomes a numbers game – how many relationships can you build within that industry
  • Contact the people who can afford the money you want to charge
  • Lead with value – offer to help with something or interview them. Play the long game. Don’t try to marry them on the first date
  • X amount of cold calls, X amount of emails, X amount of dms per day or X amount of ads
  • At the same time, post every day on the most trafficked target customer social media about what you’re doing, pains you’re solving and results you’re getting
  • Productise your service so you can charge a set amount, meet their expectations and create systems/processes
  • Take action. Find what works. Rinse and repeat

Stfu

The comedian Bo Burnham said, “Is it necessary that every single person on this planet, expresses every single opinion that they have on every single thing that occurs all at the same time?”

Let’s face it – many digital platforms are schizophrenic orgies of competing opinions.

Online, more so than in real life, you’re rewarded for taking a strong stance on every single issue.

As a consumer, it gets tiring – we already suffer from enough unhelpful internal chatter without adding more from toxic social media feeds.

Perhaps it’s hypocritical when I broadcast my musings on this very blog.

However, I openly admit that the only thing I know is that I know nothing at all.

Do with that what you will, or like Bo, just tell me to STFU:

“Can anyone […] shut the fuck up about anything, any single thing? Can any single person shut the fuck up about any single thing for an hour? Is that possible?”

Pig

Pig is a beautiful, unique film; one that defies expectations. At first I thought it was a revenge trope, but in the end it killed with kindness.

One scene in particular hit like a hammer. In it, Nicolas Cage (Rob) sits with a Head Chef in his busy fine-dining restaurant, asking why he never followed his dream of opening a traditional English pub:

Rob: They’re not real. You get that, right? None of it is real. The critics aren’t real. The customers aren’t real. Because… this isn’t real.
Chef Finway: [laughing awkwardly]  Okay…
Rob: Derek, why do you care about these people? They don’t care about you. None of them. They don’t even know you because you haven’t shown them. Every day, you’ll wake up, and there’ll be less of you. You live your life for them, and they don’t even see you. You don’t even see yourself.

[long pause; Derek’s tight smile has slowly faded into a look of sorrow and regret] 
Rob: We don’t get a lot of things to really care about.


This scene highlights how so many of us live our lives; pursuing promising opportunities that seem likely to succeed, at the expense of embracing our true callings, irrespective of the results.

The severe sorrow in losing his pig was only made more poignant by the grief the character felt for the loss of his previous partner. Perhaps one of the reasons I found the film so moving was due to my recent breakup and loving companionship of my own cat. In any case, the start saw me hooked and the end saw me crying.

Highly recommend this film – like a bone tingling wind chime, it struck a deep chord. Rather than the CGI superhero slop that dominates the box office, in my humble opinion, this is what good cinema is really about.

Stop thinking. Start feeling.

As a chronic overthinker I spend far too much time in my head. From a young age, I’ve always been fixated on what could go wrong rather than what might go right. Living this way isn’t only exhausting, but it’s energy wasted, as many of our fears and worries fail to materialise.

Frankly, I’m sick of getting stuck in recursive, predominantly negative thought loops. Which is fortunate, because I’ve discovered a technique which has been surprisingly helpful in soothing my overactive noggin. Interestingly, I originally picked this up from an old manifestation book, and though I’m normally sceptical of such things, decided it would be interesting to experiment with.

The first step is to stop feeding thoughts with more fuel, which I do by moving attention out of my head and into my body, much like many common meditative techniques.

Secondly, I imagine the corporeal feeling I would have if everything in my life was perfect. Personally, this involves translating scenarios like the dream relationship, career, or health into embodied sensations, almost as if I was already experiencing them. The book I read made out that this activates our subconscious to bring about those very changes.

The main benefit for me, however, is the sensation that I have nothing to worry about, with no fictitious problems to solve. It’s not that I experience an unbridled sense of abundance as manifestors often make out, but that the knot in my head gradually unwinds. A degree of peace and presence slowly settles over my body, almost like I’m tapping into a more competent future version of myself.

I haven’t been practicing this for long enough to tell whether it will have lasting effects beyond simply doing something novel and feeling a short-lived benefit. However, I’m optimistic that embracing positive emotions over negative thoughts can become a reflex action. And if I magically manifest all of my desires in the process, then all the better.

2024 review

2024 felt like I was in some sort of stasis. Much of this was relationship-induced as my now ex and I were deciding whether to call it quits. With such uncertainty it’s often difficult to make plans or embark on long term projects. Anyways, here’s an overview:

Romantic relationships – obviously the biggest event of the year was my breakup, bringing an end to an 7.5 year relationship. I’m still processing it and getting used to being single.

Platonic relationships – I have a good core group of friends where I live. However, as a remote worker, I don’t get much social interaction. This is something I want to work on in 2025 by joining sports clubs and possibly a co-working space.

Career – at the beginning of the year, I accepted a new job for a startup, where my current role is Head of Marketing. This position has been gruelling, trying to sell expensive physical products that haven’t been properly prototyped, despite telling investors and leadership that it was a recipe for disaster. Finally, they’ve started to listen and we’re now ironing out the product kinks, alongside investing in stock (and proper images/video!) to actually show prospective customers.

Financial – after my breakup, I decided it was time to take positive action with something I’d been thinking about for a while – I’ve had an offer accepted on my first house and am now waiting for the chain to complete. Hopefully I could be moving in the next 4-6 months, so something to look forward to.

Travel – before our breakup, my ex and I traveled to Austria to go skiing and then Ibiza later in the year. Despite picking up skiing late in life, I’m a full convert and absolutely love it. We stayed in St. Johann in Tirol and skied in different places each day, including Kitzbuhel and Steinplatte. The latter was my favourite. Ibiza also surpassed my expectations. We booked a beautiful bed and breakfast in a quiet part of the island and explored all the lovely little coves on a hired scooter, snorkelling and reading books on the beach – paradise.

Physical health – I’ve always been reasonably active when it comes to exercise. That said, I didn’t do enough cycling, tennis and resistance training for my liking. I re-joined the gym to work on the latter and my plan for 2025 is to double down on racquet sports, which I’ve always loved. Towards the end of the year, I also started playing Padel, which I’ve really enjoyed.

Mental health – despite the work stress, I actually feel that having a steady job and regular pay check improved my mental health, compared to the feast and famine of freelance life. Then came the relationship struggles, which obviously took their toll. I sort of feel like I’m rediscovering myself now, learning how to be alone and exploring new activities. More generally, I’m attempting to embrace a more positive approach to life.

Fingers crossed for a good 2025.

Why I made this website

The reason for starting this website was due to my dislike of the Internet’s current direction and my regrettable role in driving it.

As a marketer by trade, I must often post SEO-driven articles for work, clogging up the search engines with what I feel is ever more crap.

Outside of the day job, I previously created my own modest money-making website. Some content I’m quite proud of, whilst other articles are again, written for search engines.

I also have an associated newsletter which was much more enjoyable to write without worrying about algorithms. Until now, it’s been very topic-driven, however, with subscribers signing up to receive content within that niche.

So why create this site?

I could have added this content to my existing site, but one of the main reasons for starting this pseudonymous blog was that my mother knows of the former web address.

It may sound strange, but I feel that remaining anonymous, at least for now, will prove creatively liberating, allowing me to explore topics I otherwise might find uncomfortable.

Because more than anything, I want to create a personal archive I can be proud of, that isn’t constrained by any one topic, and grows as I do.

I might not have children, but the thought that my young nephews might (one day) be able to read my unfiltered thoughts pleases me.

For starters, they’ll know that what I’ve created here is original and not some AI-regurgitated slop.

They will hopefully experience my authentic, human-generated writing improve as I practice putting digital pen to paper.

They will learn of my struggles, successes and everything in between.

More than anything, they’ll see my thoughts and opinions change as I ponder topics and gain wisdom over a longer time horizon.

Ultimately, I intend for this eclectic selection of musings to become my digital legacy. It may not be much, but it’s a modest attempt at scrawling, ‘Here was Frightspear’.

Break up

I broke up with my long term girlfriend two months ago and since then it’s been a difficult period of adjustment.

Perhaps the most poignant moment arrived immediately after helping her move out, having returned home to a flat laid bare, stripped of all the personality her possessions provided.

The ghost of her presence lingers, a whisper of the many years we enjoyed together.

On the deep, dark winter nights, a fragile echo of our shared memories remains.

And though the decision to part ways was largely mutual, regret stabs unexpectedly with feelings of what could have been.

Loneliness during these long evenings is pervasive, only assuaged by my loving cat, who’s been an essential lifeline and loyal companion during these troubling times.

However, when reality shifts we must shift with it, even though the new terrain feels uncertain.

Time, I hope, will prove to be the great equaliser and eventually, healer.

Life is a numbers game

I work in marketing and one of our salespeople recently left the company. I’ve subsequently assumed some of his responsibilities, calling and qualifying incoming leads.

Picking up the phone to contact prospects has been educational, in that the higher my call output, the more people want to buy our product. Perhaps this is unsurprising.

However, in the same way, life can and should be regarded as a numbers game. Throw enough shit at the wall, and some of it will stick. Sure, doing the right thing helps, but when starting out, don’t get distracted.

Pick a beneficial activity and put in the reps by doing it daily. The more you do, the better you’ll get and the greater success you’ll see.

What you do vs how you do it

Humans are driven by end results. And if we can’t see a path to a desired outcome, we seldom want to start.

But even when we do eventually achieve our goals, it often doesn’t make us happy. You see, it’s not ‘what you do’, but ‘how you do it’ that counts.

When we act with the purity of purpose, the results of our choices cease to matter. Bringing presence of mind and effortful commitment to our actions is all we can ever do.

So focus on the process, and let the results take care of themselves.

A highly sensitive person

I think I’m a highly sensitive person.

For a while, I believed I possessed a set of traits that often feel rather inhibiting, especially in social situations – ones I have to actively try and undermine to maintain a cheery facade around other humans.

Mostly I just wrote this off as introversion.

However, in my daily Internet wanderings, I stumbled upon an HSP quiz devised by a psychotherapist, which I scored rather highly on.

Things like the following:

  • Being overwhelmed by strong sensory input
  • Wanting to withdraw from stimulation and place myself in a quote, dark room
  • Leading a rich, complex, inner life
  • Feeling frazzled and needing to be alone
  • Feeling overwhelmed when I have much to do in a short time
  • Trying hard to avoid mistakes and forgetting things
  • Feeling sensitive to the needs and emotions of others
  • Awareness of subtleties in my environment
  • Being shaken up by life changes or alterations in routine

Apparently, around 15-20% of the population exhibit the HSP trait – too many to be a disorder, but enough to make it a recognizable presentation.

I’m not exactly sure what this means and if any actionable strategies can help.

But hey ho. Know thyself and all that.